TikTok is introducing a updated setting that permits them to lessen the amount of AI-created content appearing in their feeds. This move comes as the service disclosed that it now features over 1 billion AI videos.
Pilot Phase and Launch
The update is undergoing trials over the next few weeks before a widespread launch. This development comes amid a surge in AI content, spurred by recent video-generation tools.
AI Content on Other Platforms
Recent reports that almost one in 10 of the fastest-growing content creators on another major platform only show content made by AI. A considerable share of this output is classified as low-quality AI content, a label for poor-quality, bulk-generated content that is typically absurd or surreal.
Based on user feedback that many people appreciate content produced via AI tools, ranging from digital art to science explainers, and we aim to provide users the ability to adjust the amount of that, according to their own likes,” commented a spokesperson.
Volume and Proportions
The service shared that there are now 1.3bn videos on its network labeled as made with AI. Overall, more than 100 million pieces of content are submitted to the app every day, making clips made by AI a relatively small percentage of its overall inventory.
Customizing Your Feed
Viewers will be capable of decrease or raise the amount of AI content they view by using the topic control option in the platform and selecting the AI content topic. Other topics that can already be modified under the tool encompass current affairs, clothing, aesthetics, and choreography.
Content Labeling and Policies
The platform’s guidelines oblige content makers to tag “realistic” artificially created content, and it bans harmful fake videos of well-known individuals or emergencies. Any authentic-looking artificial content that is without a tag can be removed under its community policies.
In addition, the platform will now apply an artificially created tag to content made using its own AI tools, or flagged by an collaborative effort for spotting AI-generated material. This action is intended to stop users from attempting to circumvent the tagging system.
Educational Initiatives
The platform is also introducing a two million dollar awareness program for experts and groups to create informative material about ethical AI use. This initiative will benefit non-profit groups focused on educating computer science.
Moderation Strategy
TikTok has defended its moderation strategy, amid discussion over proposals to lay off numerous safety staff in the UK. The company is planning to cut hundreds of positions in its trust and safety team in its British office, with worker representatives and digital protection specialists voicing alarm that humans are being replaced by machine-led review.
A company official explained that staff-based oversight would still have a role, but AI can safeguard staff by removing the most distressing content ahead of it gets reviewed by humans. The company stated a 76% decrease in explicit and harmful content seen by content reviewers over the previous year due to reliance on its AI tools.
We believe it is crucial to balance people and machines to ensure user safety,” the official commented. “We’ll have people as involved in the system, but we additionally believe it’s extremely critical to limit contact with harmful content as swiftly, which is the area in which a significant AI assistance is making a difference operate efficiently.”
